Wikipedia represents the very essence of the internet: free, collaborative, informative and educational. The site is not commercial, it has no advertising or sponsors. Our task was to encourage people to make regular donations to Wikipedia, however small those donations may be. And with an extremely limited budget.
Fittingly, this case study was also created on an extremely limited student budget. Please excuse the low production quality. It's the idea that matters.
Shortlisted, 2012-2013 International Young Glory competition