It’s Me -
Bonprix
Bonprix is an online clothing retailer widely known as a “grandma brand” for dowdy women. We were challenged to come up with a pan-European brand campaign that would shatter these strong preconceived notions and keep their existing tag line, “It’s me”. So we decided to turn their weakness into a strength and face these misconceptions head on - proving that Bonprix and Bonprix women are so much more than meets the eye.
Epica Awards, Art Director's Club of the Netherlands
Music Case Study
We took the worst comments about the brand and remixed them into a song that became the anthem for our whole campaign. See the case study below.
