Rachel is a group creative director and art director currently based in Singapore.
A believer that big ideas often come from big changes, Rachel has gone around the world working for agencies in North America, Europe and Asia. Her work has been awarded by Cannes Lions, The One Show and D&AD, exhibited in the Canadian Museum of History, written about in the New York Times and tweeted about by Kim Kardashian. She is one of fifteen women globally recognized by Cannes Lions See It Be It 2019 as a prominent female leader in the industry, was named one of Canada’s Top 10 Art Directors, ranked as Campaign Asia’s 5th most awarded creative and is the Association of Advertising & Marketing Singapore’s 2024 “Creative Director of the Year”. She has spoken at the Epica Awards, Cannes Lions and The Art Director’s Club. And although the place she lives often changes, her love of early 2000's R&B and anything banana-flavoured remains consistent.
Recognition
Creative Director of the Year by the Association of Advertising & Marketing Singapore (AAMS), 2024
Ranked as Campaign Asia’s #5 Most Awarded Creative in Singapore 2023
Best performing Singaporean campaign at Cannes Lions 2023
One of fifteen women globally selected for See It Be It, Cannes Lions 2019
Featured on Badass.Gal, 2018
Young Lions Netherlands winner, 2017
National Advertising Awards winner, 2015
Young Blood winner, 2015
Ranked as Strategy Magazine's Top 10 Art Directors in Canada, 2015
One of 30 creatives selected for the Cannes Lions Creative Academy, 2015
Ranked as Strategy Magazine's Top 10 Art Directors in Canada, 2014
National Advertising Awards Silver winner, 2014
Applied Art Awards Young ACCE Advertising Award, 2014
Applied Art Awards Young Blood Interactive Award, 2014
Applied Art Awards Young Blood Advertising Program Award, 2014
Young Lions Canada Bronze winner, 2014
Created Canada’s Most Awarded Social Campaign “Surrender Your Say”
Speaking, Judging & Writing
New York Festivals - Judge - 2024 - link
Gong Awards, Creative Circle Singapore - Judge - 2023 - link
Cannes Lions Love The Work “Community-first Creativity” - Case Study - 2023 - link
Crowbar Awards - Judge - 2023 - link
LBB Online, “What I Got Wrong About 2023” - Thought Leadership - 2023 - link
WARC, “Digital diversity: Lessons from a virtual girl with Down Syndrome” - Thought Leadership - 2023 - link
44th AWARD Awards - Judge - 2023
Branding In Asia, “Three Trends” - Thought Leadership - 2023 - link
Campaign Brief Asia “Genius 100 Inspiration Award” - 2023 - link
Influence Day Milan, “Metaverse and 3D Avatars” - Speaker - 2022 - link
Gong Awards, Creative Circle Singapore - Judge - 2022 - link
Campaign Creation Stories, Campaign Asia - Speaker - 2022 - link
Campaign Asia ”Coding Feelings: How A.I. is edging towards empathy” - Thought Leadership - 2022 - link
LaSalle College of the Arts, Singapore - Teacher - 2022, 2023
Miami Ad School - Guest Speaker - 2022
Ladies Wine & Design Amsterdam “The Upside Of Your Meltdown” - Speaker - 2021 - link
The Art Director’s Club of the Netherlands - Programme Committee Member - 2020
The Berlin Commercial Festival - Judge - 2020 - link
Featured creative in the series “Ideas” by Johan Kramer of KesselsKramer - 2020 - link
Cannes Lions See It Be It - Judge - 2020
International Women’s Day - Panel Moderator - 2019 - images
Adweek “Don’t Throw the Boomers out with the Bathwater: Why Ageism is the Enemy of Creativity” - 2019 - link
The Art Director’s Club of the Netherlands “The One That Got Away” - Speaker - 2019 - images
The Epica Awards - Speaker - 2019 - link
SheSays Amsterdam - Speaker - 2019 - images
The Art Director’s Club of the Netherlands “State Of Ideas” - Speaker - 2019
Ladies Wine & Design Amsterdam - Panel Moderator - 2019 - images
Cannes Lions See It Be It - Panelist - 2019
Little Black Book - “I Spent Three Days at Cannes Lions Learning How to Shut Up” - 2019 - link
Account Planners Group (APG) Netherlands - Speaker - 2017
Applied Arts Magazine - Author - 2015 - link
Awards
Clios - 2024 - Silver: Digital & Mobile, Storytelling
Clios - 2024 - Shortlist: Branded Entertainment & Content, Film-Scripted
Spikes Asia - 2024 - Shortlist: Culture & Context, Cultural Insight
Creative Circle Awards - 2024 - Creative Director of the Year, Gold
Creative Circle Awards - 2024 - Digital Agency of the Year, Gold
Creative Circle Awards - 2024 - Creative Agency of the Year, Silver
Creative Circle Awards - 2024 - Advertiser of the Year: SK-II, Silver
Creative Circle Awards - 2024 - Gold: Film, Creative Effectiveness
Creative Circle Awards - 2024 - Gold: Film, Cultural Insight
Creative Circle Awards - 2024 - Gold: Online Film, Online
Creative Circle Awards - 2024 - Gold: Craft, Script
Creative Circle Awards - 2024 - Gold: Social & Influencer, Gong for Good
Creative Circle Awards - 2024 - Gold: Digital Craft, Art Direction
Creative Circle Awards - 2024 - Silver: Craft, Editing
Creative Circle Awards - 2024 - Silver: Craft, Direction
Creative Circle Awards - 2024 - Silver: Branded Entertainment, Cultural Insight
Creative Circle Awards - 2024 - Silver: PR, Gong for Good
Creative Circle Awards - 2024 - Silver: Design, Gong for Good
Creative Circle Awards - 2024 - Silver: Mobile & Digital, Gong for Good
Creative Circle Awards - 2024 - Bronze: Branded Entertainment, Best Use of Film
Creative Circle Awards - 2024 - Bronze: Film, Interactive
Creative Circle Awards - 2024 - Finalist: Craft, Cinematography
Creative Circle Awards - 2024 - Finalist: Direct, Gong for Good
Creative Circle Awards - 2024 - Finalist: Brand Experience & Activation, Gong for Good
Cannes Lions - 2023 - Silver: PR
Cannes Lions - 2023 - Bronze: Digital Craft
Cannes Lions - 2023 - Bronze: Design
Cannes Lions - 2023 - Shortlist: Glass Lion For Change
One Show - 2023 - Bronze: Digital Design
One Show - 2023 - Merit: PR Digital & Online
One Show - 2023 - Fusion Pencil: Shortlist
London International Awards - 2023 - Gold, Digital Image Design
London International Awards - 2023 - Silver, Health & Wellness
London International Awards - 2023 - Bronze, Digital: Charity
London International Awards - 2023 - Finalist, Evolution
Clios Health - 2023 - Silver: Design, Health Awareness & Advocacy
Clios Health - 2023 - Shortlist: Public Relations, Health Awareness & Advocacy
Clios - 2023 - Silver: Public Relations
Clios - 2023 - Shortlist: Design
Spikes Asia - 2023 - Bronze: PR Not-for-profit
Spikes Asia - 2023 - Bronze: Digital Craft
Spikes Asia - 2023 - Bronze: Digital & Interactive Design
Spikes Asia - 2023 - Shortlist x 5
New York Festival - 2023 - Gold: G100 Inspiration Award
Award Awards - 2023 - Silver: Charity Digital
Award Awards - 2023 - Bronze: Charity PR
Award Awards - 2023 - Shortlist: Street Casting
Caples - 2023 - Gold: Digital
Caples - 2023 - Gold: Small Agency
Caples - 2023 - Gold: Not-for-Profit
Caples - 2023 - Silver: PR
Madstars - 2023 - Gold: Strategy Stars, Not-for-Profit
Madstars - 2023 - Gold: PIVOT, Not-for-Profit
Madstars - 2023 - Silver: Design, Not-for-Profit
Madstars - 2023 - Silver: Social & Influencer, Not-for-Profit
Madstars - 2023 - Bronze: Social & Influencer, Audience Targetting
Madstars - 2023 - Bronze: Social & Influencer, Community Building
Madstars - 2023 - Bronze: Design, Digital Design
Madstars - 2023 - Bronze: PR, Not-for-Profit
Madstars - 2023 - Bronze: SGD, Health
Madstars - 2023 - Crystal: PR, Corporate Responsibility
Madstars - 2023 - Crystal: PR, Creating Shared Value
Madstars - 2023 - Crystal: Gender Equality
Madstars - 2023 - Crystal: Social & Influencer Stars, Brand Storytelling
Art Director's Club of the Netherlands - 2019 - Craft Award Strategy
Art Director's Club of the Netherlands - 2019 - Shortlist (2x)
The One Show - 2019 - Merit: Craft Visual Effects
The British Arrows - 2019 - Shortlist
Epica Awards - 2018 - Shortlist (2x)
Cannes Lions - 2017 - Bronze: Film Craft - Social Video
Cannes Lions - 2017 - 5X Shortlist
D&AD - 2017 - Wood Pencil: Social Video
Epica Awards - 2017 - Silver: Online and Viral Films
Epica Awards - 2017 - Silver: Storytelling
Art Director's Club of the Netherlands - 2017 - Silver: Advertising Film and Video
The British Arrows - 2017 - Bronze: Charity & Public Service
Eurobest - 2017 - Shortlist (2x)
D&AD - 2016 - Wood Pencil: Graphic Design / Data Visualisation
D&AD - 2016 - Wood Pencil: Education Public Project
D&AD - 2016 - Impact Pencil
Cannes Lions - 2016 - 6X Shortlist
The One Show - 2016 - Merit: Print and Outdoor
The One Show - 2016 - Merit: Print Innovation
The One Show - 2016 - Merit: Public Relations - Non-Profit
Canadian Marketing Awards - 2016 - Gold: Public Service: Branded Content
Canadian Marketing Awards - 2016 - Silver: Public Service: Integrated
Canadian Marketing Awards - 2016 - Bronze: Public Service: Experiential/Special Events/Stunts
Strategy Awards - 2016 - Silver: Cause/Public Service
Strategy Awards - 2016 - Bronze: Challenger Strategy
AToMiC Awards - 2016 - Gold: AToMiC ROI
AToMiC Awards - 2016 - Silver: AToMiC Idea
AToMiC Awards - 2016 - Bronze: Best Experiential Engagement
Cassies - 2016 - Silver
Art Director's Club of Canada - 2016 - Merit: Interactive Video
Applied Arts Awards - 2016 - Craft Typography/Single
Strategy Creative Report Card - 2015 - #8 Best Art Director in Canada
The Applied Arts Creative Effectiveness Awards - 2015 - Young Blood Winners
Media Innovation Awards - 2015 - Gold (2X)
Advertising and Design Club of Canada - 2015 - Silver: Advertising Typography
Advertising and Design Club of Canada - 2015 - Silver: Media Innovation
Advertising and Design Club of Canada - 2015 - Merit: Promo
Advertising and Design Club of Canada - 2015 - Merit: Branded Content
Advertising and Design Club of Canada - 2015 - Merit: Interactive Video
Advertising and Design Club of Canada - 2015 - Merit: Online Video
Strategy Online - 2015 - Winner: Agency of the Year
Strategy Online - 2015 - Shortlist: Digital Agency of the Year
National Advertising Awards - 2015 - Gold Winner
Applied Arts Awards - 2015 - Pubic Service Charity/Single
Applied Arts Awards - 2015 - Advertising Non-Traditional/Single
Applied Arts Awards - 2015 - Pubic Service Charity/Non-profit
Carte Blanche for Creatives - 2015 - Top 10 Finalist
Strategy Creative Report Card - 2014 - #7 Best Art Director in Canada
Cannes Lions - 2014 - Shortlist 3X
One Show Interactive - 2014 - Merit: Banners & Interactive Advertising
Cassies - 2014 - Gold
Canadian Marketing Awards - 2014 - Gold: Promo and Activation
Canadian Marketing Awards - 2014 - Gold: Pro Bono
Canadian Marketing Awards - 2014 - Gold: Experiential
Canadian Marketing Awards - 2014 - Gold: Digital
Canadian Marketing Awards - 2014 - Gold: Social Campaign
Canadian Marketing Awards - 2014 - Gold: Innovation
Communication Arts - 2014 - Interactive Annual Award of Excellence: Interactive
Communication Arts - 2014 - Interactive Annual Award of Excellence: Social Issue
Advertising and Design Club of Canada - 2014 - Silver: Media Innnovation
Advertising and Design Club of Canada - 2014 - Silver: Advertising Integrated Campaign
Applied Arts Awards - 2014 - Young AACE Advertising
Applied Arts Awards - 2014 - Motion/Single (3x)
Applied Arts Awards - 2014 - Young Blood Interactive
Applied Arts Awards - 2014 - Young Blood Advertising Program
Applied Arts Awards - 2014 - Viral
Applied Arts Awards - 2014 - Integrated Campaign
Applied Arts Awards - 2014 - Online Campaign
Applied Arts Awards - 2014 - Pro Bono
Applied Arts Awards - 2014 - Public Service/Charity Single
Applied Arts Awards - 2014 - Public Service/Charity Series
Applied Arts Awards - 2014 - Pro Bono/Single
Applied Arts Awards - 2014 - Complete Advertising Program
AToMiC Awards - 2014 - Grand Prix
AToMiC Awards - 2014 - AToMiC Collaboration
AToMiC Awards - 2014 - AToMiC CSR
AToMiC Awards - 2014 - AToMiC Idea
AToMiC Awards - 2014 - Best Digital Engagement
National Advertising Awards - 2014 - Silver
Canada Young Lions Competition - 2014 - Bronze
Webby Awards - 2014 - Winner
Carte Blanche for Creatives - 2014 - Top 10 Finalist
Tomorrow Awards - 2013 - Winner
Media Innovation Awards - 2013 - Best of Show
Media Innovation Awards - 2013 - Best in Social Media
Media Innovation Award - 2013 - Best in Charities
Applied Arts Awards - 2013 - Craft Animation
Creative Director for a Week Challenge - 2013 - Winner
Young Glory - 2013 - Top 10 Finalist
Young Glory - 2012 - Top 10 Finalist
Experience
2021 - pres | Forsman & Bodenfors, Singapore
2015 - 2021 | 180 Amsterdam, The Netherlands
2012 - 2015 | Saatchi & Saatchi, Canada
Education
2015 | Cannes Lions Creative Academy
2009 - 2012 | Bachelor of Creative Advertising, Humber College
Brands
SK-II, Mandarin Oriental, Down Syndrome International, Pepsi, Mirinda, Aquafina, Unilever, United Colors of Benetton, UNICEF, Playstation, P&G, Toyota, Nike, ASICS, Novartis, Al Jazeera, DHL, TomTom, Qatar Airways, Bonprix, Lay’s, Toronto After Dark Film Festival, Peaks, Scion Magazine, Moyee Fairchain Coffee, SMINT, The Tourette Syndrome Foundation of Canada, The David Suzuki Foundation, The Sunnybrook Veteran's Foundation, The Canadian Centre for Gender and Sexual Diversity, Humber College and the Ontario College of Art and Design (OCAD).