Surprisingly Corolla -
Toyota

Toyota had completely redesigned the Corolla, culturally known for being a really, really boring car. In order to prove the new Corolla was nothing like its bland, boxy, vanilla predecessors, we created a one-of-a-kind social experiment. What would people say about the new Corolla, if they didn't know they were driving it?

Ranked #1 most effective piece of communication in changing brand perception
First video to reach over 1 million views on the Toyota Youtube channel